The salesmanship of Guzman y Gomez

Enjoy extra helpings of boundless positivity.

The salesmanship of Guzman y Gomez
Steven Marks, Founder and Co-CEO of Guzman y Gomez. Photo: Brent Lewin

The great Mexican-themed money-making machine known as Guzman y Gomez suffered its first major setback last week as investors swooned over weak sales growth in the opening seven weeks of the 2026 financial year. GYG joint managing director Steven Marks tried to sell a yarn that the dip in sales momentum was temporary, but the market wasn't swallowing. 

GYG's market capitalisation has now dropped $2 billion (44 per cent) from its January high. That's an awful lot of burritos.   

Depending on when you jumped aboard the GYG rocket, the share price deflation was a disaster (punters who paid more than $35 per share), cause for concern but not yet a disaster (fund managers who bought $22 shares in the IPO), or a mere inconvenience (founders and early backers). The share price closed on Wednesday at $23.72.